Viktor & Rolf Taps Xu Weizhou as First Brand Ambassador for China – WWD


Xu Weizhou in bespoke Viktor & Rolf denim jacket

BEIJING — Dutch design duo Viktor Horsting and Rolf Snoeren of Viktor & Rolf announced on Tuesday it is taping Xu Weizhou, or Timmy Xu, as its first brand ambassador.

A singer and actor, Xu is a familiar face to the world of fashion. He was the face of Coach men’s wear and the spokesperson for Fendi’s Peekaboo bag in China. He has also worked with Tiffany & Co., Superdry, H&M, Louis Vuitton and Givenchy on product endorsements and local events.

Last week, Xu wore a bespoke denim jacket from Viktor & Rolf on his 25th birthday concert in Beijing. He also wore bespoke a Fendi suit, a vintage Jean Paul Gaultier couture feather top from 1996 and a bespoke sequined ensemble from Azzaro that night.

A sketch of Viktor & Rolf denim jacket for Xu Weizhou

A sketch of Viktor & Rolf denim jacket for Xu Weizhou. 
Courtesy Photo

Controlled by Renzo Rosso’s OTB group in 2008, Viktor & Rolf halted their women’s and men’s ready-to-wear business to concentrate on couture, fragrances and special projects. OTB raised its stake in the Viktor & Rolf brand to 70 percent from 51 percent this July. The remaining 30 percent stake is equally split between Horsting and Snoeren, who founded the brand in 1993.

Viktor & Rolf has a very selective presence in China. Its bridal collection is sold only thought Nora Reve Bridal in Beijing, Chengdu, Shenyang and Shanghai, and it has no e-commerce presence for its fragrance and lingerie products yet.





Source link

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on pinterest
Pinterest
Share on linkedin
LinkedIn
Rachel Meadows

Rachel Meadows

Trending topics news writer who enjoys cooking, walking her dog and travel.

Related Posts