Unilever Shelves Planned Q-Tips Sale

Unilever Shelves Planned Q-Tips Sale

Unilever PLC has shelved plans to sell a string of struggling beauty and personal care brands after failing to drum up enough interest, according to people familiar with the matter, a setback for the consumer-goods giant that has been under pressure to accelerate growth.

The Dove soap owner said at the start of this year that it was carving out brands including Q-Tips, Caress, TIGI, Timotei, Impulse, Monsavon and bundling them into a new, separate business called Elida. It hired advisers earlier this year to explore a sale of the brands, which collectively generated sales of about 600 million euros, equivalent to about $695.7 million, last year.

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Rachel Meadows

Rachel Meadows

Trending topics news writer who enjoys cooking, walking her dog and travel.

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