Twitch Launches Incubator Program and “Livestream Playbook” to Reinvest in Music Makers – EDM.com

Twitch Launches Incubator Program and “Livestream Playbook” to Reinvest in Music Makers – EDM.com


Amid a strained relationship with creators and music industry stakeholders, Twitch wants to reset the clock with The Collective.

According to the Amazon-owned streaming platform, The Collective is focused on coaching artists to get the most out of live streaming amid what it calls a paradigm shift in music.

According to Music company worldwide, the program has three distinct segments: “The Livestream Playbook for Music”, “Invite-Only Collectives” and “Ongoing Backing From Twitch”. Admission to The Collective is based on Twitch’s decision regarding each artist’s application.



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