Illustration: by María Jesús Contreras
Whether it’s Cyber Monday, Amazon Prime Day, or just a regular Friday, we pride ourselves on our ability to sniff out the best deals from the depths of the internet’s sale bins. But for the third year in a row, we’ve done some deal-making of our own. Welcome to the Strategist’s Two-Day (Actually Good) Sale.
We’ve put together over 50 deals exclusively for readers of the Strategist on some of our most-stood-behind products. And true to the event’s name, they’re available at some of the best prices we’ve ever seen — in some cases, the best prices they’ve ever been. We’re taking up to 70 percent off cult beauty products, highly giftable fitness gear (which would make excellent Mother’s Day gifts), furniture and décor for every room, and a few reader favorites from last year’s event.
And we’re trying something new for this year’s sale: In addition to discounts on single products that will last the full two days, we’ve secured a few sitewide discounts from some of our favorite brands and deals that are so steep we can offer them for only a limited time. We’re calling them “flash deals,” and they’ll be available for just four hours each day.
Today’s flash deals have ended, but don’t worry: All of the deals below are still live and will remain so until the end of the sale. And there are plenty more deals coming. Tomorrow, Wednesday, April 27, we’ll drop another set at 10 a.m. ET, followed by another set of flash deals at 12 p.m.
To stay on top of tomorrow’s sales drops, bookmark this page and set your alarms. If you want even more deals, sign up for our newsletter here; subscribers will get a sneak peek at the brands we’re featuring and some exclusive deals that won’t appear on the site. You can also keep tabs on our Twitter and Instagram for updates.
We named Bala’s one-pound wrist weights one of the “breakout stars of quarantine” way (way) back in 2020. With easy-to-clean silicone-coated cast-iron bars and a stretchy, adjustable elastic band that’ll fit snugly on anyone, they’ve since become a permanent home-gym accessory for several of our writers and editors. The brand recently swapped out its black bangle bands to give each colorway a monochrome look, and it hasn’t held any sales since — aside from the Strategist-exclusive sitewide flash sale that just ended. If you missed that, don’t worry: You can still take 15 percent off the new bangles (and receive free domestic shipping) with code STRATBANGLES15 at checkout.
Brightland makes some of our favorite olive oil, along with myriad other pantry staples — all bottled in beautiful, keep-them-on-the-counter-worthy vessels. While you might have missed the sale on all their different sets, we’ve got good news: The Luminous Capsule is still marked down 15 percent with code SWEETANDSAVORY. It’s the only time this particular collection — a bottle of robust olive oil with a brushed-gold spout, a double-fermented Champagne vinegar, and a California orange-blossom honey — has been discounted.
Click & Grow’s flash sale has unfortunately ended, but if you’ve been wanting to try out smart gardening, you’ve still got a chance. The Smart Garden 9 — a slightly larger version of the smart garden Strategist senior writer Liza Corsillo calls “the best indoor smart garden for small spaces” — is 36 percent off with code NYMAG36. This is its lowest price of the year, and it will last until the end of our Two-Day sale. But don’t dillydally: Once it’s gone, it’s really gone.
Dame makes some of our favorite high-design sex toys that are nice-looking enough to leave out on a nightstand. Unfortunately, its (rare) sitewide sale has already ended, but you can still save on The Pom, a squishy palm-size vibe that is great for both solo and partner play because it can be easily manipulated in between bodies, as well as used on different areas of the body. With code POM20, it is now marked down 20 percent, the steepest discount you’ll see all year.
Even if you missed Golde’s sitewide sale, you still have time to get in on the best deal the brand has ever offered on its Pure Matcha powder. In our review of the best matcha powders, we rated this ceremonial-grade blend as the top option for lattes, thanks to its “gently grassy” flavor, which blends well with oat and coconut milks. It’s also a more mellow alternative to an afternoon coffee — food writer and editor Aliza Abarbanel opts for Pure Matcha after 2 p.m. because it doesn’t cause the same jitters (or inevitable crash). Stock up using code STRATEGIST25, and you’ll be set for at least a few months of amino-acid-rich lattes.
It’s the eternal summertime dilemma: Either wear a DEET-based bug spray that repels mosquitos but smells terrible or a natural formula that doesn’t actually prevent bites. Here’s a third option: Kinfield’s gentle-yet-effective Golden Hour mosquito repellent. “Whereas other herbal sprays pair citronella with astringent notes like geranium, eucalyptus, and oregano, Golden Hour uses lemongrass, vanilla, and a little clove,” Strategist contributor Aleta Burchyski explains. “The result is a much less sharp scent: more like citronella served with a dollop of whipped cream.” Strategist senior editor Crystal Martin is also a fan, noting that while you’ll want to reapply Golden Hour every couple of hours for maximum effectiveness, the scent is so delightful that this shouldn’t be a problem. Get 25 percent off the spray using code STRATGOLDEN25 — the biggest discount Kinfield has ever offered on its hero product.
Sustainable underwear label Knickey’s brief (sorry) sitewide sale may be over, but you can still score its High-Waist Briefs for the cheapest price they’ve been this year. These are 20 percent off with code STRATEGIST20, the same discount offered earlier during our Two-Day Sale. Self-professed “granny-panty stan” Evelynn Escobar-Thomas, founder of the intersectional hiking club Hike Clerb, calls this pair (which feature a dramatic French-cut leg) the only underwear she wants to wear.
One of our favorite fidgets from Speks is this set of tiny magnetic balls that you can stick together and pull apart to keep your hands busy, or build into miniature sculptures on your desk. If you missed the sitewide Speks flash sale, this is your chance to get your hands on the brand’s most popular fidget for 25 percent off the original price with code STRAT25. (One important note: While Speks Magnet Balls are often purchased for kids, they are not meant for children under 14 years of age owing to their small size and the dangers associated with swallowing them.)
Universal Standard’s 20 percent–off sitewide sale may have come and gone, but you’re in luck: Its Bae Boyfriend Jeans are still discounted and right now even cheaper, marked by down 34 percent, to $64. They’re a favorite of Strategist writer Dominique Pariso, who says their super-high waist stands out from the trendier low-rises out there. (She recommends sizing down for more of a leg-skimming look.) With code STRATBAE34, you can get these at the lowest price they’ve probably ever been — and shipping is on the house.
Recommended by our friends at the Cut, and beloved by Strategist editors, the Outdoor Voices Exercise Dress has become an athleisure staple. The Cut’s former associate fashion editor Devine Blacksher owns it in three colors “because it’s perfect for working out and running errands,” especially since it has a built-in pocket to hold on to your keys, wallet, or phone. For everyday wear, editor Maxine Builder appreciates that the dress “remains supportive and comfortable, not constricting, all day long.” And Outdoor Voices’ founder, Ty Haney, who created the dress as an “alternative to leggings,” told us that she sees “at least ten a day at HQ.” With the code STRATDRESS25, you can get the ubiquitous dress for 25 percent off, plus free shipping.
Brooklinen’s Luxe Core Sheets are a longtime Strategist favorite for their softness, crisp look, and temperate feel. Lilia’s Missy Robbins, who prefers to be “super-cozy but I don’t want to sweat to death,” says, “These have that balance.” And when we spoke to interior designers about the best bedsheets, two pros told us they’re an excellent value. “It is really hard to beat the quality of these sheets for the price,” says Molly Schoneveld. “They feel like butter and still look and feel great after many times in the wash.” You can get these at an even better deal today with the code STRAT22 for 22 percent off — an even steeper discount than at Brooklinen’s own Birthday Sale that’s happening right now.
Dagne Dover has a loyal fan base, counting longtime commuters and working moms as devotees. Its Ace fanny pack is a favorite of Builder’s; she likes that the bag “feels a little less sporty, so it’s a nice going-out option.” Meanwhile, the Landon Carryall is an airport staple for Paper fashion editor Mario Abad for its aesthetics and surprising amount of interior space. The bag brand doesn’t usually go on sale, which makes this deal even sweeter: 15 percent off sitewide with the code STRATEGIST15. It’s the best deal — and the only sitewide sale — that Dagne Dover has offered this year.
We’ve written about Fellow a lot before. That’s because its coffee accessories are as appealing to our own writers and editors as they are to expert brewers and drinkers — beautifully designed and hyperthoughtful but also quite user-friendly. Use the code STRAT22 to get 20 percent off its wood-handled kettles, the most discounted that the particularly beloved item has been all year. That same code will get you 30 percent off its French press, the lowest price that it has ever been.
Malin+Goetz, which makes some of our go-to shampoos, conditioners, perfumes, and candles, knows a thing or two when it comes to scents. Its Cannabis fragrance in particular happens to be one of our all-time-favorite perfumes because it “balances rich smokiness with fresh floral scents,” according to Michelle Li, a fashion editor and stylist. Li adds that it’s “great for when you are just sitting around your apartment and want it to feel a little bit more special,” which is why we think this would make an excellent candle to have around. For about half the price of the perfume, you can get the scent in its candle form for 20 percent off using the code STRAT20.
Lisa Says Gah’s Dakota clogs have been spotted on many an Instagram influencer, and it’s easy to see why. They have what Strategist writer Ambar Pardilla calls a distinct Delia’s-catalogue vibe, with a platform that’s not too high nor low, and they’re easy enough to break in (do size up if you have wider feet, though). Pardilla bought them in green (choose from black-and-white color block, cow print, and an embroidered-flower pattern) when they were 40 percent off, but now you can grab them for even less. With the code STRAT45, these are $100 during our Two-Day Sale, with free shipping for U.S. orders.
With the code STRATEGIST, Fun Factory is offering 25 percent off three of its sex toys, all of which have been highly recommended to us in the past. If you’re looking for a thrusting toy that focuses on G-spot stimulation, look no further than the Stronic G, which has seven speeds and three rhythm settings. The Bi Stronic combines the thrusting power of the Stronic G with a “rabbit style” vibrator for extra external, clitoral stimulation. And the Manta is an innovative stroker that one expert says is “unlike any other sex toy on the market.”
Frisco, the company behind some of our favorite cat trees — including an “impressively sturdy” mid-century-modern cat condo that former Strategist writer Karen Iorio Adelson’s cat likes almost as much as her $800 sculptural tree — also makes this cute cactus scratching post wrapped in green sisal, a great option for those who want to have something green in the corner of their apartment but have killed generations of succulents. It’s 20 percent off at Chewy with the code STRATEGIST20, its best deal of the year.
One of the most-name-dropped sunscreens in the Cut’s “Why Is Your Skin So Good” column, Supergoop!’s Unseen Sunscreen SPF 40 is a perennial favorite among skin-care experts and cool people with good skin. It’s the only sunscreen Covey Skincare co-founder Christina Uribe doesn’t mind using every day, and it’s the go-to for actress Laura Harrier, who says it’s “weightless, easy to blend in, never pills the products underneath it, and never causes breakouts.” We’ve talked to plenty of experts who agree: Dr. Marnie Nussbaum calls it one of the best sunscreens for people with oily skin, and skin-care-brand founder Chaneve Jeanniton, M.D., says it’s a top pick for people with dark skin. With the code STRATEGIST25, you can take 25 percent off a 30-milliliter bottle, just in time for beach season.
With designs that range from simple and classic (gold hoops) to funky and modern (cowboy boots), Studs has become a perennial Strategist favorite for its statusy earrings that won’t break the bank. Most of the brand’s earrings are available as singles so that you can create a custom look, but if you need a little help mixing and matching, Studs also offers Earscape sets: curated bundles (at a discount) for effortless ear-styling. Studs is offering an extra 10 percent off Earscapes with the code STRATSTUDS10; the sets are usually excluded from regular sitewide promotions, so this Strategist-reader-only sale is extra-special.
The Caraa Studio bag gets a stamp of approval from fitness instructors and very cool people for being so versatile without sacrificing style. It converts from a backpack to a shoulder tote to a cross-body duffel. Cyc instructor Christine Abramo likes that it has “shoe space, laptop space, a section for dirty clothes, and a makeup pouch.” And Katheryn Thayer, Kickstarter’s brand-content director, goes so far as to call it “magical” because it “has a million secret pockets.” Thayer adds that people stop her in the street all the time to ask where she got it. Use code STRAT20 to get this triple-duty do-everything bag for 20 percent off, plus free shipping.
Our friends at Eater know a lot about restaurants, which is why we trust them to curate a particularly fun and interesting wine subscription service informed by their knowledge of the industry. Here’s how it works: They ask trusted sommeliers at their favorite spots to pick the bottles they’re most excited about, then send those selections straight to your door each month. There are different numbers of bottles and frequencies to choose from: With the code STRAT30, you’ll get 30 percent off your first monthly subscription. Or you can use the code GIFT20 to get 20 percent off the first month of a six-month gift subscription (either two or four bottles). You can’t use the codes on top of each other, but you can buy one for yourself and one for a friend (or a mom, if you’re still in need of a Mother’s Day gift).
We’ve been fans of Ole Henriksen since our beauty columnist Rio Viera-Newton reviewed the brand’s Banana Bright Eye Creme in 2019. The vitamin C-infused creme “really, really brightened things up” and knocked Drunk Elephant’s C-Tango eye cream out of her top spot. We’ve written about Ole’s Banana Bright line many times since then and included the eye creme in last year’s Two-Day Sale. This year, you can get the Banana Bright Vitamin C Serum—a best-seller from the Banana Bright line—for 25 percent off with code STRAT25.
In an increasingly crowded dog-food industry, it can be confusing to know what food is best for your pup. But if you’re shopping at specialty supermarkets, maybe you should be leveling up what you buy for Fido, too. The Farmer’s Dog is a subscription-based human-grade dog-food brand that helps take the guesswork out of the equation with an online quiz about your dog’s specific age, size, and activity levels. The meals look as appetizing as meal kits meant for people, and The Farmer’s Dog worked with board-certified veterinary nutritionists to formulate recipes that meet (and exceed) AAFCO standards. Your first box is 70 percent off when you click through our buy button, which is as cheap as you’ll find it all year.
We first learned about the cult of New Wash from Molly Young back in 2017, and in the intervening five years, it’s become a favorite among our readers and even some of our staff. (Builder has been using it since 2018, buying in bulk bags on a quarterly basis as part of New Wash’s subscription program.) This co-wash replaces both shampoo and conditioner — meaning you need fewer products in your shower — and leaves your hair feeling soft, without excess product buildup, and your scalp clean. You too can join the cult of New Wash, and, this time, for a discount: Use the code STRAT15 for 15 percent off.
Two years into working from home, it has become clear that not all pajamas and sweats are created equal. While some brands haven’t stood up to the comfort or durability test, time and again we’ve found that Lunya’s pajamas and robes are perfect for sleeping, couch emailing, and anything in between. Blended with silk and cotton, the brand’s Cozy Cotton Silk sleepwear collection is luxuriously soft to the touch yet easy to care for — just machine-wash on cold. Dare we say it, the henley top is perfectly Zoom appropriate. With the code FOR-STRAT25, take 25 percent off the entire Cozy Cotton Silk range, with free shipping for orders over $150.
Ban.do’s sunny stationery has been championed by celebrities, cool teens, and Strategist editors alike for its vibrant patterns designed to lift your spirits and get your creative juices flowing — how can you not smile at the sight of these fabulous fruits? Whether you’re a spiral stan or a hardcover diehard, there’s sure to be an option to suit your journaling needs. You can take 35 percent off all Ban.do notebooks and planners — the best deal we’ve ever seen from the brand — with the code STRAT35 (that includes items that are already on sale!).
When Viera-Newton first tried Fenty’s Stunna Lip Paint back in August 2018, she declared its “Uncensored” shade the new “Ruby Woo.” It’s remained a Strategist (and Viera-Newton) favorite ever since, earning a place on her lists of the best lipsticks of all time and the best red lipsticks along with our pandemic-era recommendations of the best maskproof lipsticks. The only other time you’ll find it this cheap — 25 percent off with the code STRATSTUNNA25 — is during Fenty’s Friends & Family Sale, which just ended. So now’s your last chance to stock up for a while.
We’re biased on this one, so take it from the Jack Reacher–series author, Lee Child, who says his subscription to New York Magazine “pushes me toward being more hip.” New York is offering 50 percent off a print-and-digital subscription and 65 percent off a digital-only subscription, a great deal that’s available for the entire two-day sale (and a great idea to gift to journalism-loving dads, photographers, and all others).
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.