The Source | Showtime launches its multi-year “Hip Hop 50” three-document initiative in December

The Source |  Showtime launches its multi-year “Hip Hop 50” three-document initiative in December


In December, Showtime will launch H”ip Hop 50″, the multi-year, cross-platform programming initiative honoring the 50e anniversary of Hip Hop in partnership with entertainment company Mass Appeal, with the premiere of three documentaries celebrating the storied history of the music genre.

Directed by Emmy and Grammy Award-winning music legend and Mass Appeal partner Nasir “Nas” Jones, video music box premieres Friday, December 3 at 8 p.m. ET/PT. Ricky Powell: The Individualist, directed by Josh Swade, premieres Friday, December 10 at 8 p.m. ET/PT. and Rolling like thunder, directed by Roger Gastman, premieres Friday, December 17 at 8 p.m. ET/PT.

hip hop 50 will continue to run for the next three years and will feature unscripted series and feature films, podcasts and digital shorts from and about some of the most important names in the genre, culminating in the 50e anniversary of the genre in 2023. The initiative is driven by Nas and Mass Appeal Chief Creative Officer and Emmy-nominated partner Sacha Jenkins (Wu Tang Clan: Of Mics And Men, Bitchin: The Sound and Fury Of Rick James

video music box tells the story of the longest-running music video show in the world, Video Music Box, launched and hosted in New York City by visionary DJ and MC Ralph McDaniels. Since its debut in 1983, Video Music Box has remained a hip-hop mainstay, with McDaniels (or “Uncle Ralph”, as he is known to legions of fans) being a leading hip-hop influencer, tastemaker and documentary maker, presenting and debuting hip-hop videos and introduce your viewers to future stars like Nas, Jay Z, LL Cool J, Nicki Minaj and Fat Joe long before they were icons of the genre. Featuring four decades of never-before-seen footage from McDaniel’s overflowing vault, the film highlights the series’ global influence on hip-hop, along with its professional and personal triumphs. video music box is produced by Mass Appeal for Showtime.

Ricky Powell: The Individualist tells the unexpected story of New York photographer Ricky Powell, who rose to fame while capturing one of the wildest, most electric times in popular culture. From the Beastie Boys to Run DMC to Madonna to Warhol and Basquiat, Powell documented the music, fashion and art scenes of the 1980s and 1990s in downtown New York. Powell became known as “The Rickster” – a man who not only covered the scene, he used to be the place. Ricky Powell: The Individualist is directed by Josh Swade and produced by TIME Studios and SWADE Films.

Rolling like thunder delves into the secret underground world and history of freight train and graffiti culture, revealing stories of mythical artists, remarkable romances, competitive graffiti squads and battles with the institution. As the widespread integration of street art through posters, books and high-end galleries invades mainstream vibrancy, the film takes viewers back to the origins of art, in one of its most extreme and risky forms. The film explores the subculture of train graffiti, from turn of the century markers to modern masterpieces, forever connecting the art form to the American landscape. Rolling like thunder reveals the anonymous bandits of writing loads risking life and limb for an obsession to share their voices through their artworks. The film is directed by Roger Gastman and produced by Mass Appeal for Showtime.



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Rachel Meadows

Rachel Meadows

Trending topics news writer who enjoys cooking, walking her dog and travel.

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