MILAN — Bringing the excellence of Italian niche, artisanal companies into the spotlight is the ultimate goal of The Dressing Screen, a high-end marketplace launched in June by two Bologna-based friends, Stefania Inama and Claudia Maresca.
The digital marketplace showcases the products of 80 Made in Italy brands, mainly focused on women’s fashion and children’s wear.
“About 50 percent of them don’t have an online store and have a very limited off-line distribution,” said Inama, who was previously an e-commerce and communication executive at Max Mara Group. “Our goal is offering exclusive and unique products, most of them available only on order. Customers wait about 15 days to receive these items and they tell us they are more than happy to wait since they have the feeling of purchasing something really special.”
The Dressing Screen offers an edited selection of more traditional brands, such as Loretta Caponi, Mantero and Stephan Janson, which are mixed with new finds, including Gioia Bini, Caftanii Firenze, Iacobella, Nasco Unico, ODP, Vibi Venezia and Virginia Severini.
The Dressing Screen connects the brands presented on the platform with international customers, and the business has grown fourfold since the launch.
Italy is the largest market for the marketplace, followed by the U.S. “The
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