This is now a real New Artist Spotlight: the multi-city pop-hop collective No Past No Future has released only one single so far: the inimitably catchy and smooth “The Plug”. However, the promise of this song is big enough to get press and fans alike to follow it now.
No Past No Future, made up of songwriter/artist Yung Hemmingway and producers Ty-Kee and Earl, is really a signpost for the label they’ve already set up, bearing the same name as their project. NPNF, as it’s cleverly abbreviated to, was inspired by Eckhart Tolle’s Spirituality-For-Beginners book The power of now. Yung Hemmingway says the concept of being present in the present is key to the project’s success, as is mutual support.
When one of us is in our head, we motivate each other to stay present in the moment. This really helps me as the sole artist. There is a lot of doubt, fear and pressure that you have to deal with as a new artist. I found myself struggling to start the process until I met these guys.”
That “power of now” definitely clicks with the young trio, as does the concept of no time, no space. The group is currently in three time zones, with Hemmingway in Chicago, Ty-Kee in Atlanta and Earl in Los Angeles. With today’s technology making it easier than ever for artists to work remotely, the most important thing for this group seems to be the atmosphere. If “The Plug” is any indication, they have it in spades.
The teaser of the collective’s upcoming EP is surprisingly chill and funky for all that spiritual attitude. There’s certainly a heavenly tinge to both Hemmingway’s vocals and the synth design that accompanies them in “The Plug”, but the predominant vibe here is pop and funk. It’s a great medium for the group to insert their higher purpose into the song while also making it palatable to a large audience.
Chill, fun and with bite-sized, Tolle-inspired self-care messages seems to be the way forward for this pop collective. With their entire philosophy and label designed around these concepts, it’s clear that audiences can expect more of this uplifting vibe from No Past No Future. Windy, erratic memories of staying present is something we can all get on with right now, and it sure helps that this trio can get it into perfectly set up pop form. NPNF is definitely a collective, label and artist group to watch.
“The Plug” is now out and available to stream on Spotify. Stay tuned for news on NPNF’s upcoming EP.