Molly Sims is the latest celebrity to invest in the wellness space.
The model-turned-influencer has invested in CBD brand Sagely Naturals, WWD has learned. Terms of the investment were not disclosed, but the amount put in is “in line with other angel investments,” according to a source close to the brand.
Sagely Naturals specializes in hemp-derived CBD products for pain management, including ingestible and topical creams, sprays, oils and roll-ons, and this month is launching a facial skin-care range. It positions itself as an approachable CBD brand for a consumer who is more accustomed to shopping at Anthropologie than a dispensary, and is sold in high-end retailers such as Nordstrom and Neiman Marcus.
It was Sagely’s new skin-care range that attracted Sims to the brand — she was sent the products by a friend, another investor, to test out for her online platform, Mollysims.com, where she creates fashion, beauty, wellness, lifestyle and parenting content.
“The line is awesome,” Sims said. “Because of my hyperpigmentation from pregnancies, I was constantly stripping my skin. I didn’t know about the anti-inflammatory properties [of CBD] for skin.”
Sagely’s Brightening CBD skin-care range consists of three products infused with hemp-derived CBD oil, cannabis sativa oil and botanical
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