The poll, released by NBCUniversal Telemundo Enterprises, in partnership with HOPE and Latino Victory Foundation, also surveyed 800 Latinas and 800 non-Latinas on issues beyond COVID-19. “Latinas power is not just economic; they also have the power to influence elections,” the groups said. Some 63% of Latina respondents aged 18 and over said they were registered to vote, and more than half, 56%, did so in the 2020 election.
“At a time when many elections are won by narrow margins, Latina’s vote can be decisive,” the report said.
Nielsen data from 2017 shows that Latinas are an enterprise powerhouse by overwhelming numbers: “Latina-majority companies totaled nearly 1.5 million, representing 87% growth over the past five years, much higher than Latina’s 39% growth. -U.S. male-owned companies and the 27% growth by overall female-owned companies,” Nielsen said.
But research by LatinosUS showed earlier this year that Latinas then suffered significant losses during the pandemic, with many losing their jobs “in part because they were disproportionately employed in the leisure and hospitality industry.” This happened because family responsibilities also increased for many, the report continued. “Overall, more than six in 10 Latinas report that their family responsibilities have increased during the pandemic, with three-quarters of Latina mothers reporting such an increase.”
However, 75 percent of Latinas still say they believe in the American Dream, with those born outside the US more likely (82 percent) to believe in it than those born here in the US (67 percent) said the UnidosUS report. said.
In this latest survey “54% are optimistic about the direction the country is heading,” while “66% feel empowered to be and do what they want with their lives.” In the past four years in particular, there have also been blunt reports claiming that neither Latinos nor the Spanish language were welcome in the US. invited to the White House to meet with an official.
But according to the new survey, 78% of Latina respondents called bilingualism “an advantage” and 76% said it was “important to keep their culture and heritage alive.” Of the respondents, 67% said that “having the perspective of two cultures gives them an edge”.
“Our ability to overcome the barriers of racism and sexism while starting a business, doing essential jobs and protecting our families is a testament to our determination and perseverance,” he said. said Torres. “Latinas are overwhelmingly leading and calling for change to ensure their families and communities survive and thrive.”