Spirit said its board was evaluating JetBlue’s proposal and will “pursue the course of action it determines to be in the best interests of Spirit and its stockholders.”
The competition for Spirit shows renewed appetite for consolidation in the airline industry as carriers dig their way out of two difficult pandemic years. Carriers are now scrambling to hire pilots, flight attendants and other workers as the travel business rebounds.
Spirit Airlines planes on the tarmac at the Fort Lauderdale-Hollywood International Airport on February 07, 2022 in Fort Lauderdale, Florida.
Joe Raedle | Getty Images
JetBlue’s bid comes less than two months after Spirit and Frontier agreed to merge into a discount airline behemoth, which would make it the country’s fifth-largest airline.
Trading in Spirit shares was halted before the market closed Tuesday after the stock spiked more than 22% to $26.92. JetBlue offered $33 a share in its unsolicited all-cash bid, Spirit and JetBlue said. The New York Times earlier reported JetBlue’s offer.
JetBlue shares closed down about 7%.
Spirit and Frontier both solely fly planes in the Airbus A320 family. Those aircraft make up the majority of JetBlue’s fleet, as well, which would reduce costs and logistical headaches in combining the carriers.
JetBlue also has a large operation in Florida, where Spirit is headquartered. It said the combined airline would have 32,000 employees and would keep its headquarters in New York.
“We can all agree that Spirit has a very different brand and product than JetBlue, and so at first glance you may not think we’d make a great pair,” JetBlue CEO Robin Hayes and COO Joanna Geraghty wrote to employees after announcing the bid for Spirit. “However, when you dig deeper, you’ll realize we could be a perfect match. After all, our strong belief has always been that Customers shouldn’t have to choose between a low fare and a great experience, and JetBlue is the only airline that offers both.”
A wave of consolidation in the airline industry that began more than a decade ago left four major carriers in control of more than 70% of the U.S. market.
“Once you have megacarriers with more than 1,000 aircraft after the backbone of the industry, then it’s appropriate for the No. 5 airline to beef up,” said Samuel Engel, senior vice president and aviation analyst at consulting firm ICF.
JetBlue has a partnership with American Airlines that allows the carriers to coordinate service in the U.S. Northeast. The two airlines see the agreement as giving them a better chance to compete against United and Delta Air Lines in crowded airports in New York and Boston. The Department of Justice sued to block that partnership last year.
The DOJ and American both declined to comment on JetBlue’s offer for Spirit, though JetBlue said Tuesday the merger with Spirit would complement its alliance with American.
Frontier defended its deal to combine with Spirit and said an alternative tie-up with JetBlue would make travel more expensive. The airline also questioned JetBlue’s offer amid the Justice Department lawsuit.
“In particular, the significant East Coast overlap between JetBlue and Spirit would reduce competition and limit options for consumers,” Frontier said. “It is surprising that JetBlue would consider such a merger at this time given that the Department of Justice is currently suing to block their pending alliance with American Airlines.”