By now most of us should be well accustomed to link-in-bio and content aggregators like Linktr.ee or Linkfire – but what each of these platforms lack is a customizability or even character that makes them worth coming back to. to go once you are. again done with your original purpose. Enter Tell.ie — your content and commerce all in one place. The best link-in-bio/website/portfolio + the best way to drop new content, merch, tickets and NFTs.
What does Tell.ie do differently and why use it over other similar platforms? From their About Me section:
With Tellie, any creator can build a home for your creativity in minutes. It gives the power of a website with the convenience of a link-in-bio tool. Tellie’s new design makes your work stand out on mobile and desktop. Tell stories across formats and platforms, link video, audio, text, images, GIFs, stores, links and more, and create connections never before possible. At Tellie, we don’t prioritize pointless clicks. We help you build lasting relationships directly with your fans.
Your EDM spoke to Jack Bogdan, Head of Product, and Joe Simek, who leads Tell.ie’s marketing, to find out what their platform does so well and why it’s so important.
Your EDM followers can use this link to skip the queue and sign up for a Tellie account
Why is there a growing need for creators to have all their content in one easily accessible location?
Artists are forced into a digital diaspora, where they must exist everywhere, but possess nothing anywhere. Fans bounce quickly from artist to artist through various social networks, DSPs, etc. When you only publish on these platforms, you can lose some of your art and identity – you become a commodity and put your work in a box that looks and feels like everyone’s box.
Being able to bring your world together in one place that feels like you is important for a few reasons. You can tell a richer story through various mediums (music, video, galleries, writing, etc.) and connect with fans on a deeper level that reflects who you are as an artist. You can introduce fans who may know you casually to get to know you and your work better. Ultimately, this increases the likelihood that these fans will support you over and over on your creative journey.
We think personal artist sites will be more important than ever in the next age of the internet.
What goes on in the mind of a consumer/fan/user when they see a list of links like lintr.ee versus an ecosystem like tell.ie?
Many of the link list style products are purely routing tools. The solution is to get you from point A to point B as quickly as possible. There are many creators with more than 20 links, and it can be overwhelming for their fans. It’s hard to tell a story or build a connection in a list of buttons, so what happens is fans click a button and then go do something else while being redirected. What link lists don’t want you to know is that they have a high click-through rate (or “CTR”), but an extremely high bounce rate. Ultimately, the fan never arrives where you’re trying to send it. Tellie gives you the creative tools and the ability to bring those destinations to your own site, so fans don’t have to click to interact with your world.
Was there a specific catalyst, a moment when you thought tell.ie was necessary?
Tellie was born from the thesis that tools were missing to cultivate a stronger bond between creators and fans on the condition of creators. We did a lot of R&D around the format and the ways we could create an accessible platform for creators to tell deeper stories, build connections and get paid without feeling transactional.
Many of our earliest artists have given us feedback that touched on the same themes over and over: lack of ownership, painful website updates, a hunger for experiences better than link lists.
We are at this unique opportunity for independent creatives where the technology to hold the keys is beginning to be decentralized and distributed in a way that puts power directly in the hands of the artists and their fans.
Was there ever any concern that (almost) infinite customization could be overwhelming for users and visitors compared to the relative simplicity of tools like linktr.ee or DSP aggregators?
Every design decision is anchored in the primary goal of ease of use and building smart constraints and defaults. Tiles are incredibly easy to create and edit, often by pasting a single link or dragging and dropping an image. Smart defaults are very important. Tellie should provide the inspiration to set you up for success. For example, if you add Tiles, we’ll automatically arrange them on your page in an optimized auto-layout so you don’t have to immediately focus on where everything lives. Soon we’ll be adding inspiring layouts that you can start with and that you can edit to achieve various goals, such as putting down an EP or showing off a portfolio of work.
How has your background in gaming and modding, if at all, influenced the design and experience of tell.ie?
I grew up with creative tools. I pirated Photoshop, Illustrator, and 3DS Max as a 12-year-old and started tinkering with game engines. I used to live on PhpBB forums swapping .WMV and .MOV tutorial files before YouTube. The internet was a lot smaller and so much fun!
The web itself was a creative platform. Each child learned HTML and CSS to customize their Myspace pages. When smartphones took off and apps became de facto, there was a fun but brief period of Skeuomorphism (powered mainly by Apple), but soon everything went flat and boxy to adapt to responsive design.
Tellie certainly scratches a personal itch to go back to a world where the internet was fun in a format anyone can pick up and play, but with modern functionality. We have many more fun things to cook!
What can tell.ie do that other similar platforms can’t?
Tellie is completely designed around modularity and configurability. We’ve created a unique combination of mix and match utilities, design tools, and storytelling capabilities that don’t exist anywhere else. We also plan to do things you can’t do on any other website, like ‘repost’ pages from other sites or even embed your entire website elsewhere, as easy as embedding a YouTube video. Why settle for promoting just your music video when you can embed your music video, your behind-the-scenes look, your DSP streams, and your store?
We’re also incredibly excited to bring creators to the Web3 space, where they can take immediate ownership of the fan relationships, and find new tools to monetize their back catalog, creative musings, and more.
The way we think about it is simple: we want to give artists an outlet for their work where they can express their creative output and earn enough money to perform, write, paint, etc. There is a concept that already has a while in the world few years is around “1,000 real fans.” Ideally, that could be true for many creatives, but even in a world where you have 25 fans willing to support your creative endeavors, we want people to have that outlet so you can justify continuing to create.
What will tell.ie be able to do in the future if it continues to grow?
There are a lot of interesting topics here, but I’ll pick two: the property economy and new ways to visualize your world.
We believe the future of artist-fan relationships will happen with creator-owned collections/smart contracts. We’re going to build the tools for artists to create these digital primitives and use them to control access to their content library, shows, merch, and more. In addition to accessing exclusive experiences, fans will also have a digital status symbol to show off to other fans. We will allow you to own a new age fan club that exists outside of any platform, including Tellie. We’re going to set up artists for success to take advantage of all the great new tools and platforms as the space begins to mature.
When you design a tool around modularity, you suddenly have all these building blocks that you can adapt or change. We explore the website equivalent of a Snapchat filter to set the tone for a release or story in a more expressive way. We’re also excited to be running some experiments next year with virtual worlds fans can explore, dynamically built around your pages, which can run in any web browser. You can turn your website and link-in-bio into a virtual gallery or performance space without any extra work.
What creative experiences do you see users making with tell.ie?
Today we see a lot of musicians using Tellie to create a new page for every single or album release, or graphic designers and traditional artists creating portfolios, or using Tellie to drop an NFT.
I’ve always been fascinated by the digital equivalent of a physical LP. There’s something magical about buying a record and browsing through the lyrics, the behind the scenes, the album covers and artistic collaboration, the b-sides and demos, a little insight into the creative process. So much of this stuff is on artists’ laptops or phones these days, and I’d love to see artists pull the curtain with Tellie and create experiences for fans that reveal a little bit of the truth of their creative process.
What is Tellie’s biggest selling point for musicians in EDM?
EDM musicians are some of our most passionate early adopters, as EDM artists generally have such an interesting range of multidisciplinary interests. Tellie is essentially about mixing existing elements into something new. EDM encompasses not only the music, but also the world building and performance and the space you transport yourself to. As an EDM musician, you can bring your visuals, your music, your merch and more together in an experience that blows the DSPs or traditional websites out of the water.
Whose site do you share with your friends the most and what makes it special?
One of my favorite creators on Tellie is O’Plérou – a musician, traditional artist, digital artist and designer from Marrakech. What’s so cool about O’Plérou is that he uses it as a way for people to explore all aspects of his creative life: his music, his art, even his friends! He also has his own creator token which he uses to provide exclusive content to his supporters.