Over the past few days, Lil Nas X has been making several jokes tweets and TikToks that he’s going to jail for his controversial Nike Satan shoes, but on Monday (July 19) he revealed he’s definitely going to court for it — at least in a new music video — as seen in the new teaser for his upcoming single “Industriebaby.”
Titled “Nike v. Lil Nas X – Satan Shoes Trial”, the trailer shows a fictional but hilarious trial in which Lil Nas X plays herself and several other roles: a judge, a lawyer, a juror and a prosecutor. While the trial is meant to focus on Satan’s shoes, it suddenly revolves around his sexuality. There is tension among everyone in the courtroom after the lawyer asks, “Let me rephrase the question: Does your mother know you are gay?” Lil Nas X simply replies, “Yes.” The audience begins to whisper among themselves and the judge says, “Yeah, lock it and throw away the key.” The judge then sentences Lil Nas X to five years in Montero state prison.
The video rolls into the credits, also announcing that “Industry Baby” features Jack Harlow and is produced by Take a Day Trip and Kanye West. Lil Nas X later tweeted that the music video will actually take place months after the fictional trial.
Obviously, the trailer is intended to mock the reaction he received for his infamous custom sneakers and his sexually charged song “Montero (Call Me By Your Name),” along with the lawsuit between Nike and Nike. art collective MSCHF, who collaborated with the singer of “Old Town Road” in designing the shoes. Released in March along with the “Montero” music video, the line was based on the most talked-about scene: Lil Nas X performed a lap dance on Satan before killing him and becoming. The shoes had designs of pentagrams, inverted crosses and a text that refers to Luke 10:18 in the Bible. There were plans to make and sell only 666 pairs, and the soles would contain a drop of human blood. Of course, the Satan shoes sold out within a minute.
However, Nike representatives said they were never involved in releasing the shoes and sued MSCHF, though they eventually settled. All shoes sold were recalled in April and buyers were refunded.
While Nike tackled the unauthorized shoes, Lil Nas X was accused of promoting sexual immorality and Satanism, despite the fact that “Montero” and its music video are allegories of his personal struggles and pride in his sexuality. But as the “Industry Baby” trailer shows, Lil Nas X doesn’t give a fuck who he pisses off for being gay, or anything else he does.
Fans, of course, love his comedic brilliance in marketing his new single via social media. The comments have spawned memes and a trending campaign hashtag #FreeLilNasX.
“Montero (Call Me By Your Name)” debuted at No. 1 on the Billboard Hot 100, becoming his second number 1 hit after ‘Old Town Road’. With the great excitement of fans, we will see if “Industry Baby” will also top the charts. The song and accompanying music video will be released on July 23.