Google Posts Slowing Sales Growth

Google Posts Slowing Sales Growth



Google parent

Alphabet Inc.


GOOG -3.04%

posted slower sales growth as global economic turmoil disrupted digital advertising spending, which has already been easing after pandemic-fueled highs.

The company said first quarter sales rose 23% from the year-ago period, the lowest rate for the tech giant since late 2020. The company at the time saw a period of massive sales growth, as small and large businesses alike flooded into the ad market seeking to win customers who spent the early period of the pandemic sequestered in their homes. Company sales advanced 41% last year.

Rising inflation, supply chain disruptions, Russia’s war on Ukraine and other factors have weighed on the economic outlook and, analysts say, companies’ appetite to spend on ads.

Snap Inc.

said last week that those pressures affected its financial results in the most recent quarter and could dent the ad market going forward.

Google’s search advertising—often linked more closely to specific customer purchasing decisions than to broader brand-awareness campaigns—was less affected by the wider economic concerns. A rebound in travel as pandemic restrictions continued to ease helped underpin the company’s revenue growth, analysts said.

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Alphabet reported $68 billion in sales for the first three months, meeting Wall Street expectations. Net income, weighed down by accounting factors, dropped 8.3% to $16.4 billion, below the consensus estimate of analysts surveyed by FactSet.

Shares in the company closed down about 3% Tuesday and retreated more than 4% in late trading after posting the results.

Alphabet reported strong top-line growth in its cloud-computing business, where it is trying to catch up to

Amazon.

com Inc. and

Microsoft Corp.

The cloud business remains a heavy investment area for the company, and Google Cloud Services remains unprofitable.

Last month, Alphabet said it planned to spend nearly $5.4 billion to buy cybersecurity firm

Mandiant Inc.

to better automate cyber defenses by injecting specialized intelligence into one of the world’s largest platforms for cloud-based tools.

Cybersecurity investments have become something of an arms race among cloud service providers, with a rash of ransomware and other attacks driving customer concerns about data security. Microsoft, which also reported quarterly earnings Tuesday, said that revenue and profit rose as demand for its cloud services and software products continued to climb, with the pandemic spurring more remote work.

Sales for Google Cloud rose to $5.8 billion, from about $4 billion in the year-earlier period, generating an operating loss of $931 million.

YouTube, the internet’s largest video destination, contributed $6.87 billion in first-quarter sales. That compares with $7.87 billion in first-quarter revenue for streaming-media subscription service

Netflix.

Inc. Alphabet has been ramping up spending for YouTube to maintain its lead in video by funding a TikTok alternative, YouTube Shorts, and adding live shopping.

Alphabet also said it would repurchase up to an additional $70 billion of some of its stock.

How the Biggest Companies Are Performing

Write to Meghan Bobrowsky at [email protected]

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Rachel Meadows

Rachel Meadows

Trending topics news writer who enjoys cooking, walking her dog and travel.

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