Field Notes: Sea Change



Sustainability is a vast ocean of opportunity — and fashion brands are testing the waters.
And companies such as United by Blue, a sustainable outdoor apparel and accessories company, are taking a wholly unique approach with the use of bison fibers in its sleek newly released Bison Ultralight Jacket, made of 50 percent salvaged bison fiber and 50 percent wool. Bison — similar to wool — is temperature-regulating, hypoallergenic, lightweight and keeps its wearer warm when wet, as it combats well against nature’s stormy and unpredictable elements. The brand’s sustainability model is also unique: For every product purchased, United by Blue removes one pound of trash from global oceans and waterways.
Brian Linton, United by Blue’s founder and chief executive officer, said the brand doesn’t use duck or goose down, mainly for reasons of animal cruelty. “Despite progress in traceability, the down industry’s live plucking practices remain too controversial to consider a viable option. We ventured into the world of synthetic insulation, but were never able to find something we could truly stand behind both technically and environmentally. Our only solution was to create something entirely new.”
Also on the sustainable fiber front is Lycra, and the recent enhancement of its Planet Agenda

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Rachel Meadows

Rachel Meadows

Trending topics news writer who enjoys cooking, walking her dog and travel.

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