In another sign that Richemont is shaking up its underperforming fashion division, its Chloé maison is poised to name a new chief executive officer.
Sources told WWD that Riccardo Bellini, currently ceo of Maison Margiela, will join Chloé effective Dec. 1.
An official announcement is expected shortly.
Bellini is to succeed longtime Chloé ceo Geoffroy de la Bourdonnaye, who has navigated the house through several changes in creative direction and the death of founder Gaby Aghion in 2014. He had put the focus on the attributes of the Chloé girl, exalted at a dedicated cultural space in Paris that opened in 2017, housing the brand’s archives, showrooms, a photography studio and exhibition space.
De la Bourdonnaye has been at the management helm since 2010. Before that, he was ceo at London retailer Liberty and president at Christian Lacroix. He had joined the fashion industry after a long career at The Walt Disney Co.
Geoffroy de la Bourdonnaye at the WWD x Le Palmeraie Cocktail during Paris Fashion Week Spring 2020
He piloted Chloé through several changes in designers, recruiting Clare Waight Keller from Pringle to succeed Hannah MacGibbon. When Waight Keller became the couturier at Givenchy in 2017, he tapped Natacha Ramsay-Levi from Louis Vuitton.