Ellen DeGeneres is ready to launch her beauty brand.
DeGeneres revealed the skin care brand, called Kind Science, on her talk show on Oct. 5, stating the brand will focus on age positivity while offering products that are “kind to animals, kind to skin, kind to the planet and kind to your wallet.” The brand is three years in the making.
Launching today, Kind Science offers seven products, including a cleanser, micro exfoliant, firming serum, hydration cream, eye cream, neck treatment and radiance oil. The products are blended with ingredients meant to be gentle on the skin, such as the cleanser that’s made with Kakadu plum, chamomile and Boswellia serrata, and the micro exfoliant that’s made with a fruit acid blend, volcanic sand and bamboo silk to brighten, polish and soften the skin.
The Kind Science firming serum includes plant-based ingredients that are said to support collagen growth and provide the same benefits as a retinol without irritating the skin.
DeGeneres’ beauty brand comes as the talk show host is ending the 19-season run of her talk show, “The Ellen DeGeneres Show,” announcing in May that this would be her last season. The announcement came after DeGeneres came under fire with accusations of workplace