Digital audio makes more use of long-term memory, according to Spotify’s “Neuromarketing” study – EDM.com

Digital audio makes more use of long-term memory, according to Spotify’s “Neuromarketing” study – EDM.com


A recent study conducted by neuromarketing firm Neuro-Insight for Spotify found that digital audio is more likely to engage long-term memory for details and memories of the past than radio, TV, social media or digital video.



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