“Therapy helps people deal with unfinished business such as trauma and habits that are difficult to break,” said Terrence Maltbia, director of the Columbia coaching certificate program. “In coaching, there has always been an element of helping people discover their purpose, but the pandemic has exacerbated that aspect.”
This paradigm shift penetrates corporate areas where the search for the true meaning of life has not always been seen as a priority. Katie Burke, chief people officer of HubSpot, a Boston-based software company, said her company’s human resources department encourages employees to get their innermost desires and get moving – and not necessarily high – The chain of command.
“When you’re thinking about how to keep people from finding their passion,” she said, “you’re basically doing it wrong.”
What trainers do
The questions Rana Rosen asks her clients are both practical (“What is the next microstep?”) And aimed at “untying the knot” and “finding your deeper truth”, such as: or “Tell me, what do you do when you are distracted? “
Ms. Rosen and the “Henceforth” company she founded are in great demand with media professionals, some of whom want to escape the contracting industry. Magazine editors share their phone number as if it were the secret reservation line of a bustling restaurant. (Ms. Rosen, for her part, attributes her popularity to her “back to see the essence of people”.)
The two most popular programs Ms. Rosen, who recently moved from New York to Dover, Delaware, offers are “Align” ($ 555), which she calls “a concise deep dive,” and “Potent” ( ongoing, $ 333). per month), which includes more access to Ms. Rosen and the regular exchange of text and voice notes.
In conversations with more than a dozen career coaches, everyone said the pandemic had profoundly changed what customers wanted. Ms. Rosen said she had noticed a newfound sense of resilience in many workers. “I am finding that people are more open to taking the perceived risk of finding a job they like and care about,” she said.