Black Friday Brought Shoppers Back to Stores

Black Friday Brought Shoppers Back to Stores



U.S. shoppers spent more time and money at bricks-and-mortar stores over the Thanksgiving holiday weekend than the same period last year, though foot traffic remained below pre-pandemic levels.

The rebound marks a reversal from 2020 when the pandemic accelerated a yearslong shift of holiday spending occurring online at the expense of in-store shopping. It also shows retailers were able to secure spending on the key Black Friday selling day, analysts say, even though discounts weren’t as prevalent this year and they spent weeks nudging customers to shop earlier in the season.



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Rachel Meadows

Rachel Meadows

Trending topics news writer who enjoys cooking, walking her dog and travel.

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