Beyond Data: Deloitte’s Latest Book Spotlights Made in Italy



MILAN — Deloitte aims to fill the gap between data and storytelling when shining a spotlight on Made in Italy.
The consulting firm has unveiled its latest book called “Making IT. Fitting the Future,” a tome that gathers 25 Italian fashion, textile and manufacturing companies through a series of portraits and profiles.
“We’re still a ‘fashion country,’” said Patrizia Arienti, senior partner Deloitte and EMEA fashion and luxury leader, noting 24 percent of the biggest fashion companies globally are Italian, excluding labels that have been acquired by international conglomerates, such as Gucci, Fendi and Bottega Veneta, among others.
Along with fellow partner Alessandro Fontana, Arienti spearheaded the project — which was 1.5 years in the making — with the aim to outline the challenges the country’s fashion firms will face in the future, with a different perspective compared to usual Deloitte’s data-driven reports.
According to a recent survey, 70 percent of European citizens Deloitte interviewed judged Made in Italy as an “excellence” to preserve. Fontana said that with the book Deloitte “wanted to see what’s behind the data, decoding the companies’ intangible elements — such as passion and tenacity — all qualities that will take them into the future.”
“I call the entrepreneurs heroes, especially when

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Rachel Meadows

Rachel Meadows

Trending topics news writer who enjoys cooking, walking her dog and travel.

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