SHANGHAI — A new Baccarat exhibition, entailing 400 pieces never shown before outside France, made its debut here on Tuesday at the Heng Fu Art Center. Ongoing until Feb. 8, the French crystal brand is putting on a show about its 255 years of heritage, joining luxury peers Tiffany & Co., Cartier, Bulgari and others that are utilizing exhibitions as a way to raise brand profile in the country and tap into the market’s growing premium tastes.
Set within a restored Twenties mansion where the brand keeps a permanent flagship, the exhibition was arranged to appear as if viewers had entered a private collector’s home. It includes pieces transported from the permanent private collection at the Maison Baccarat Museum in Paris such as the “Candelabrum of the Tsar” and other historic items in the brand’s heritage such as “The Boat and Table,” “Vessel of the Desert” and “The Poppy Vase.”
The exhibition traces the house’s connection to European royal courts to Hollywood figures, while yet another section highlights Baccarat’s long-standing collaboration with Guerlain, displaying a rare collection of fragrance bottles Baccarat had created for the beauty brand.
Part of the Baccarat exhibition.
While Baccarat’s biggest market has been Japan for many years — a