Amperity is delving deeper into the consumer mind-set with the acquisition of Custora, the customer analytics platform. The pairing of the two platforms, who share similar missions of helping brands improve customer relationships through data, also shares a notable customer overlap from brands that were already using the platforms in tandem.
Combined, Amperity and Custora can tap a large portfolio of brands from the S&P 500, including The Gap Inc., Tiffany & Co., Lucky Brand, J. Crew, Uniqlo, and Kenneth Cole, among others. Companies who have been customers of both Amperity and Custora will now have the advantage of working with just one team to identify and engage with customers.
The terms of the acquisition were not disclosed.
According to Corey Pierson, cofounder and chief executive officer of Custora, as the two platforms worked together, with customers, over the past couple of years, he “immediately recognized [Amperity’s] capability to rapidly and accurately deliver the elusive customer 360.” Further, he said, combining onto a single platform will provide the “ability to modernize a brand’s entire customer data infrastructure — from the way customer data is unified and stored, to how the entire enterprise can access the data they need to make daily decisions around
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