American Express is legendary for slathering cardholders with perks. The latest effort popped up on Sunday at ComplexCon in Long Beach, Calif., with a surprise members-only e-commerce shopping event featuring some of the festival’s hottest merchandise drops.
The event is basically an e-commerce pop-up, one that will probably have a very short shelf life. With an extremely limited selection of just 200 products from high-profile collabs at the festival, Amex figures the digital store will probably sell out in minutes.
According to the company, the timing is key.
“We know ComplexCon fans are all about getting their hands on the one-of-a-kind pieces from their favorite designers and collaborations,” Lindsay Ulrey, vice president, global sports experiences and partnerships at American Express, told WWD. “But these items sell out fast, and with the 60,000 people expected to show up, the lines are definitely a pain point when trying to snag these hot items.”
By scheduling the shopping opportunity on the second day, Amex basically wants to give its members a second chance at those products. The merchandise includes Atmos x Nike, Atmos x Adidas, Emotionally Unavailable Bearbrick, Feature x Vans, BBC x Spongebob and more.
The temporary e-commerce store works via geo-targeting, so only people at the
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