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The Artist and His Muse: Mario Dedivanovic, Kim Kardashian Talk Second Beauty Collab



Kim Kardashian and Mario Dedivanovic are in a league of their own.
The duo are largely responsible for popularizing the biggest makeup trends of the 2010s, including contouring and baking, both of which stem from the drag community. Throughout her career, Kardashian has remained loyal to Dedivanovic, crediting him with her most recognizable looks, and the two have since become a famed beauty pair, creating endless amounts of content and inspiring a myriad of trends.
It was only a matter of time before the star and her makeup artist teamed on a collection, which released under Kardashian’s KKW Beauty brand in 2018. The launch was KKW Beauty’s biggest that year, according to the brand. A few months later, Dedivanovic revealed he is at work on a beauty line of his own.
For the past month, Kardashian and Dedivanovic have teased their second collaboration, KKW x Mario: The Artist & Muse collection, on social media. The followup line will release on KKW Beauty’s web site on Friday. In an interview with WWD, Kardashian said she gave Dedivanovic “full rein” to develop the collection, which he has been working on since the first line dropped.

Mario Dedivanovic and Kim Kardashian 
Ahmed Klink/WWD

“Mario and I have talked about

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