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Suitsupply Opening Concession Shops in Nordstrom Stores



Suitsupply is partnering with Nordstrom on a multicity strategy that will find the Amsterdam-based company opening shops within several Nordstrom units in North America this fall.
The concession shops will be in the Pacific Centre store in Vancouver, British Columbia; Eaton Centre and Yorkdale Shopping Centre in Toronto; Del Amo Fashion Center in Torrance, Calif., and Oakbrook Center in Oakbrook, Ill. Suitsupply will also be available at Nordstrom online.
Fokke de Jong, founder and chief executive officer, said he had been speaking to Nordstrom for “a long time” to see how the two companies could partner. Now with the remodeling that has been done in the men’s stores, Suitsupply was finally able to find appropriate space to build and open shops. “It was just a matter of finding the right model and space.”
The shops generally measure between 800 and 1,000 square feet and are staffed by Suitsupply employees; there are also tailors on site in each unit to handle alterations. The shops will also offer a full custom-made option.
“From a department store point of view,” de Jong said, “Nordstrom is very customer service-focused and runs their business like we run our freestanding stores. There’s a very mutual approach to the business.”
But what

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