Shoshanna is launching sustainable swimwear as part of its swim offerings. The line will be launched at shoshanna.com, starting today, and will be sold at other retailers during the cruise season.
Shoshanna launched swimwear in 2001 and was among the first to sell tops and bottoms separately, as well as use bra-cup sizing. She introduced children’s swimwear, Shoshanna Baby Girl, in 2005.
Using recycled fabrics, the sustainable swimwear will be produced from Econyl, a 100 percent regenerated nylon that transforms unwanted wastes into a usable fabric. Carpet fluff, fishing nets and other discarded nylons are recovered and transformed into a swimsuit. Each swimsuit is produced locally and Made in New York-certified.
“As a designer and business owner, I feel a responsibility to use the most ethical and eco-friendly practices, introducing sustainable swimwear was the next step,” said Shoshanna Gruss, founder and creative director. “I am able to produce the same swimsuit I did 20 years ago, but this time it is produced from unwanted wastes. It is pretty incredible that carpet fluff and fishing nets are transformed into a Shoshanna bikini.”
The collection will offer five sustainable styles: four bikinis and a one-piece. The designs feature exotic florals, modern prints and luxurious textures. All bikinis