LONDON — The world of fine jewelry is steeped in tradition and, at times, intimidation, but a flurry of young designers has been making it more democratic, and taking it to Instagram.
One of the newest and most well received names in the sector has been Eéra, a label by Milan-based Romy Blanga, who previously worked in communications, and Chiara Capitani, an influencer and creative consultant.
The two friends came together over a mutual love for jewelry and an urge to modernize it.
“It was really bringing our passion together with our views for what’s relevant now. The product is not very traditional — we do work with gold and diamonds, but we play with a lot of colors, you won’t see any neutrals anywhere,” Blanga said.
The signatures in the collection include a series of earrings designed to resemble a snap hook — an idea developed during inspiration trips to Tokyo. One style has been done in gold, diamonds and silver, and painted neon green or pink.
Eéra spring 2020
The designers said the element of surprise from consumers when they saw neons and diamonds coming together, was part of the style’s success formula.
The earrings are also adaptable and can snap open, just like