Google Cloud, now under the helm of former Neiman Marcus executive Carrie Tharp, revealed a new report Wednesday that lays bare retailers’ nerves over online sales over the coming Black Friday and Cyber Monday peak.
Less than half of the retail executives polled said they were very confident in their web site speed, at 42 percent, or its scalability, 45 percent.
“In past research, we know that seconds in lag time can mean the difference between a sale and an abandoned cart for a retailer, with 91 percent of consumers saying that they left a web site when they feel like it’s too slow and then 30 percent saying that influences or changes their thoughts about returning to that retailer in the future,” Tharp told WWD.
“Retail knows that peak season is of the utmost importance,” she continued. “And it’s all-hands-on-deck at all times. But really, how do you prepare in a way so you will not be the next headline [for] an outage or a challenge during the season?”
The jitters are well-founded, especially during a tumultuous year for retail, with bankruptcies and high-profile closures dominating the headlines. The shorter holiday period doesn’t help. Over at Adobe, survey findings revealed that 41 percent