“OK, Boomer” is a phrase gaining traction amongst Gen Zers, who generally constitute the age range of 14 to 22, on social media platforms such as TikTok and Instagram, even resulting in cash flow for some teenagers designing and selling merchandise with the phrase.
But the meme fervor transcends a single T-shirt or hoodie into that of a deeper misalignment with generations and a country in divide. In a report released this week, the communications firm Porter Novelli, under its company Cone, which helps organizations shape their viewpoint on social and environmental issues, found that 90 percent of Gen Zers in the U.S. are tired of national divides on “important issues,” with 94 percent believing the country needs to come together to make progress on important issues. The research is gathered from a random sample of more than 1,000 American Gen Z consumers.
Ranked in order, the priorities of Gen Z (and apparently not their Baby Boomer elders, if social media is the sole indication) are: the environment, poverty and hunger, human rights, economic development, health and disease and education.
Companies have a responsibility to engage their consumers in this dialogue today, as a majority of Gen Z respondents, or 90 percent, believe.