Sease is testing the waters — and the mountains and the bike lanes — of New York City with its first U.S. pop-up.
The Milan-based performance lifestyle brand geared to the mountains, seas and cities, has teamed with Moda Operandi on the 4,000-square-foot shop at 160 West Broadway in TriBeCa. It will remain open through Nov. 3.
The space is a former gallery and Sease took an “art gallery approach” when creating the space. There are photographs and images that speak to the brand’s ethos on the walls, and a curated collection of key items are hung from fixtures at the front of the space.
“It’s minimalistic and conceptual,” said Franco Loro Piana, Sease’s founder and creative director, adding that the aesthetic helps “give soul to the brand.”
Franco Loro Piana of Sease.
Loro Piana had previously worked at his family’s luxury textile company until it was sold to LVMH for 2 billion euros in 2013. A few years later, he and his brother Giacomo created Sease, which seamlessly blends their innate knowledge of luxury fabrics with their passion for sports, notably skiing and sailing. The collection is highly technical but incorporates high-end fabrics in contemporary designs that work as well strolling in an urban