A.P.C. founder Jean Touitou and Justin Saunders of JJJJound celebrated the launch of their new collection, A.P.C. Interaction #4, with a conversation led by Def Jam’s Gabe Tesoriero at the A.P.C. Mercer Street store in New York.
The duo was candid and open about their shared admiration. “First of all, I must say I was pretty jealous of Justin’s work because the work he does was the work I was doing before this store existed, which was taking a piece of fleece or gaberdine and studying it like a mad scientist,” said Touitou.
Saunders and his team studied the sweatshirt for two years and went through thousands of yards of fleece to better understand the purpose of the garment. “At the end of the day, I don’t think anyone in the world knows what they’re doing at some level, and so we just wanted to at least research and understand and just back track,” he said, “and it would just basically start from scratch and build up from there.”
Saunders added, “I don’t know how long a human can talk about sweaters until it gets weird,” to which Touitou quickly replied, “Well, we can continue about sweaters all night long.” Though the audience