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Fashion & Style

Isetan Renovates Its Beauty Floor With New Brands, Customizations – WWD


Kim Kardashian and Mario Dedivanovic are in a league of their own.

The duo are largely responsible for popularizing the biggest makeup trends of the 2010s, including contouring and baking, both of which stem from the drag community.
For the past month, Kardashian and Dedivanovic have teased their second collaboration, KKW x Mario: The Artist & Muse collection, on social media. The followup line will release on KKW Beauty’s web site on Friday. In an interview with WWD, Kardashian said she gave Dedivanovic “full rein” to develop the collection, which he has been working on since the first line dropped.

The collaboration, said Dedivanovic, is meant to pay homage to Kardashian and “thank her for what she’s done for me [and] for makeup artists as a whole.” The products and shades are representative of the key essentials he uses to build all of her looks.

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