Goat has taken the leap into apparel.
The sneaker resale app launched this morning its new apparel and accessories offering from 50 luxury, contemporary and streetwear brands such as Gucci, Saint Laurent, Maison Margiela, Acne Studios, Off-White and Supreme among other brands, and global boutique and retail partners.
“When we first launched Goat in 2015, we focused only on sneakers to ensure the best possible experience for our customers. We felt during this time it was important to define our authentication, product catalogue and discovery mechanisms in order to onboard more products while being able to control the storytelling. We’ve since grown to over 20 million users around the globe and the demand for apparel and accessories has grown as well — from in-app engagement, responses we see through our styling content on social to even customer inbound requests,” said cofounder Daishin Sugano.
Sugano also noted sneakers and streetwear’s relationship luxury fashion. Goat partnered with Versace in 2018 to launch the luxury label’s Chain Reaction sneakers, with Chloé in 2019 for the Sonnie sneakers, and held a pop-up at Bergdorf Goodman to showcase a number of coveted sneakers, including Nike Air Yeezy sneakers and Travis Scott’s collaborations with Nike.
“This demand is not limited