Former Beats by Dre chief executive officer Susan Paley today launches DropLabs, new technology that enhances the music listening experience through footwear.
DropLabs converts audio input into vibrations via Bluetooth, replicating the sensations of the music listening experience in a car, club or concert. The technology was invented in 2008 by Brock Seiler, a musician, inventor and sound engineer who met Paley in 2015. Seiler got the idea for DropLabs when he listened to a live R&B funk band performance and stood in an area where he could feel the music through his whole body. He helped develop the concept and raised the capital for the technology, which launches today in its first iteration, the EP 01 sneakers.
“All the tech is inside the midsole. It’s a personal experience,” said Paley, who has also worked with JBL, General Motors/Fiat and Universal Music Group, among others. At first glance, the EP 01 sneakers are a knit, ath-leisure style with cup sole construction, EVA insole and rubber outsole with a cymatic pattern. The pattern is a hint to the sneakers’ capabilities — the $549 sneakers feature DropLabs technology in the midsole that creates vibrations to the music the wearer is listening to and stimulates nerve