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Flip Fit Merges Social Media and Fashion in Online Shopping Experience – WWD


Kylie Jenner is adding a new business to her portfolio, this time inspired by her latest meme.⁣ ☀️⁣⁣
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The 22-year-old Kylie Cosmetics beauty mogul filed a trademark for “Riiise and Shiiine” on Oct. 17 for fashion offerings such as “coats, dresses, footwear, gloves, headbands, jackets, loungewear and undergarments,” among others, according to the U.S. Patent and Trademark Office.⁣⁣⁣
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The trademark is inspired by a meme of Jenner taken from a YouTube video she posted on Oct. 10 giving a tour of her Kylie Cosmetics office. In the video, Jenner takes viewers into daughter Stormi Webster’s nursery and wakes up the toddler by singing the phrase “rise and shine.”⁣⁣⁣
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This short clip has thrown social media into a frenzy, launching a number of memes and videos re-creating the clip that poke fun at Jenner. ⁣⁣⁣
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Tap the link in bio to find out more. ⁣⁣⁣⁣

Report: @laylailchi⁣⁣⁣⁣
⁣📸: @shutterstocknow
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#wwdfashion⁣⁣⁣⁣
#kyliejenner⁣⁣⁣
#stormiwebster





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