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EXCLUSIVE: Influencer Helen Owen Launches Swimwear Line at Revolve



Helen Owen is the latest superinfluencer to launch a line with Revolve.
Owen, who rose to online influence modeling swimwear, has, fittingly, created a swimwear line. The line launches Nov. 11 with 14 pieces, 11 of which are swimwear and three of which are clothing items.
The collection was produced in partnership with swimwear brand PilyQ and will be available on PilyQ’s web site and at Revolve. Prices start at $80 for an individual top or bottom.
“I was approached by Revolve pretty early in my Instagram journey — it was before I knew it would be a career,” said Owen. “Revolve was investing in influencers before any other brands were even aware of the power of influencer marketing. They’re definitely like family to me.”

Owen’s debut swimwear line was produced in partnership with PilyQ. 
Courtesy Image

In addition to being one of Revolve’s 3,500-person influencer pool, Owen, who counts 1.5 million Instagram followers, was Alo Yoga’s first paid influencer. She was also a Neutrogena brand ambassador and generated 496 sales from a single swipe-up story for the company. Last year, she was the recipient of Revolve’s Influencer of the Year Award.
Owen studied design at the University of California, Los Angeles. She began to amass a

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