The lingerie market is still in flux, and the acquisitions continue to roll on.
The latest is by Ariela & Associates LLC, the 26-year-old privately held intimates apparel manufacturer, which has agreed to purchase lingerie company Curvy Couture for an undisclosed amount.
“This is a new era for women in business and I am thrilled that Curvy Couture will continue to be women-owned,” Ariela Esquenazi, founder, chief executive officer and president of Ariela & Associates said in a statement. “I look forward to what the future holds, driven by our varied and unique core competencies and shared vision of empowering curvy women with confidence and style.”
Courtesy Derren Versoza
Ariela & Associates sells more than 60 million garments each year under national brand names like Fruit of the Loom and Smart & Sexy, according to the company’s web site.
Curvy Couture, which was started by Dora Lau in 2012, offers bras in up to an H cup and can be found at department stores and a number of smaller boutiques.
“I am looking forward to a new future for Curvy Couture as [Ariela & Associates] takes this much-loved brand to the next level,” Lau said.
While a number of lingerie brands offer a larger assortment of