PARIS — Personalization, naturality, anti-pollution and biotech solutions were among the major beauty trends to emerge during the fifth annual session of the Cosmetic 360 trade show, which took place here last week.
The two-day fair, which ended on Oct. 17 and had a sustainability theme, was inaugurated by Ségolène Royal, president of the COP21 climate change conference. Cosmetic 360 counted more than 5,000 attendees from 70 countries, representing a 10 percent rise in footfall versus last year’s session.
One section highlighted beauty trends in the U.S., including indie brands, CBD and wellness.
Procoluide, a Madrid-based maker of private label hair- and skin-care products, was presenting what it billed to be “the first community co-creation system connecting your consumer at each step of your developments.” For the project, Procoluide teamed with My Beauty Community, a mobile application that uses a matching algorithm to connect users based on their interests, needs and beauty issues. Today the community counts 50,000 “beauty addicts” in France, according to Florent Pascal, general manager of Procoluide.
“The idea was to say — voilà — between Procluide, a cosmetics subcontractor, and My Beauty Community there is a real complementarity,” he said, explaining that through the joint project it’s possible to include