Complex Media’s ComplexCon is upon us.
The weekend festival kicks off its fourth annual edition in Long Beach on Nov. 2 and 3 at the Long Beach Convention Center after hosting its first annual event in Chicago in July. Much like past editions, this year will see musical performances, this time with Kid Cudi, Anderson Paak and Lil Kim, panel discussions about sneakers, streetwear, media and Gen Z, and myriad brands and retailers hosting activations such as Adidas, Puma, Timex, Swarovski, Urban Outfitters and Ubiq.
Here is what to expect at the activations this year:
Billionaire Boys Club & Ice Cream
Billionaire Boys Club and Ice Cream teased collaboration sneakers with Reebok, rekindling their partnership from the brands’ early days in the mid-Aughts. The new styles, retail between $100 and $160 and are bright-colored reinterpretations of Reebok styles such as the BB4600 High and Low, Zig Kinetic and Answer V made for Allen Iverson.
The two streetwear brands founded by Pharrell Williams is also launching a capsule collection with Spongebob Squarepants. T-shirts, skate decks, pins and storage crates from the collection are inspired by the episode ‘Goons on the Moon’ where the characters travel to the moon.
“SpongeBob is a pop culture icon, and we are thrilled