Fashion & Style

As Sunscreen Ingredient Safety Questions Loom, SC Johnson Invests in Coola

With an investment in Coola, SC Johnson has made its second sunscreen deal in recent months, WWD has learned.
The companies issued a statement through a spokeswoman confirming the investment: “SC Johnson has entered into an agreement with Coola, making SC Johnson a majority investor in the company. Coola and its brands share with SC Johnson a commitment to making products with formulations that are better for people and the environment.”

Coola Mineral Liplux 
Courtesy Photo

Terms of the deal were not disclosed. Industry sources estimated Coola has about $30 million in sales. Representatives for both companies declined to comment beyond the issued statement.
Coola makes a variety of products ranging from traditional sunscreens to tinted lip balms to tanning products. The products are sold online, at Sephora, Nordstrom and through Amazon.
This is the second sunscreen deal of 2019 for SC Johnson, which made a deal for Sun Bum in June.
The acquisitions come at a time of sunscreen-ingredient scrutiny.
In February, the Food & Drug Administration said it was proposing sunscreen regulation changes, suggesting that zinc oxide and titanium dioxide were considered safe, that aminobenzoic acid and trolamine salicylate are not safe, and that it needs more safety information for the 12 other ingredients: cinoxate, dioxybenzone,

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