The world of Adobe retail just got a lot bigger: The tech giant unleashed a slew of announcements on Tuesday, including Magento support for Amazon sales in the United Kingdom, Microsoft’s Azure cloud service and new AI-fueled personalized product recommendations.
Magento, which already supported Amazon sales in the U.S., recently decided to take this integration across the pond. The company unveiled the feature at MagentoLive Europe 2019, its e-commerce and retail-focused conference in Amsterdam, on Tuesday.
With the new channel in the U.K., brands and other sellers can manage their Amazon sales from their Magento Admin dashboard. The integration means that the system can automatically synchronize product catalogs, inventories and orders, and track information across Amazon and Magento. Clients can also see Amazon orders and customer accounts in one sales order table.
Generally speaking, Magento’s ramp up has become a key ingredient in Adobe’s Commerce Cloud overall offering, and the evolution has been swift. Once owned by eBay, the start-up made a name for itself by targeting small to mid-sized businesses. It officially became part of Adobe last year and has since been fashioned into one of the tech giant’s major offerings for retailers.
Already Magento has gained traction across a range of industries,